Instagram for cleaning businesses: posts that produce enquiries

Cleaning is bought locally, urgently and on trust. Nobody browses cleaning companies for fun: they have a move-out inspection on Friday, or a flat that got away from them. The account's job is to be findable, look reliable and answer the price question before the message is sent.

Answer what stops people messaging

• What a standard clean includes — room by room, in a list, with what it does not include.
• The difference between a standard clean, a deep clean and an end-of-tenancy clean, and how long each takes.
• A price range with the honest variables: size, condition, whether products are supplied.
• Whether you bring your own equipment, whether the home needs to be empty, whether pets are fine.
• Insurance, background checks and how many people arrive.

Every one of those is a post. Together they remove most of the friction that turns an interested reader into a scroll.

Before and after, done properly

Shoot both frames from the same spot, at the same time of day, without moving the furniture between them. Oven doors, grout, extractor filters and glass shower screens photograph best because the change is unarguable. Keep the client's home unidentifiable — no post, no mail, no family photos in frame.

One before-and-after a week is plenty. A feed made only of grime reads as a job you would not want to look at over breakfast.

Be findable locally

Put the area you serve in the bio, in the name field, and in the caption of your service posts — the district, not just the city. Local hashtags outperform large cleaning ones by a wide margin, because the audience for a cleaning company is measured in kilometres.

Tag the location on posts, and keep a pinned post with coverage, hours and how to book. If you take last-minute work, say so in stories on the mornings you have gaps: same-day availability is one of the few things that produces a message within the hour.

Seasonal work is scheduled work

Post about end-of-tenancy cleans a fortnight before the local moving season, spring cleans when the clocks change, and post-renovation cleaning whenever building season starts where you are. People book what they were already thinking about that week.