Guides
How to actually use the things you buy
No funnels, no course. Just what Cherry Feed has learned building template sets and watching people edit them.
Why these exist
A template solves the layout. It does not solve the blank caption box, and it does not tell a massage therapist what a stranger needs to read before booking. These guides are the other half: what to post, in what order, and what quietly costs you the enquiry.
They are written by the person who draws the sets, for the trades the sets are drawn for. Nothing here is a listicle rewritten from three other listicles, which is why there are thirteen of them and not ninety.
How to use them
Read the one for your trade first — it names the posts your account is missing. Then read the editing guide once, before you touch a set, because the order you make changes in decides whether the job takes an afternoon or an evening.
Every guide ends at the sets it suits. That is a shortcut, not a requirement: the advice works with any template pack, or with none.
5 min read
How to edit a Canva Instagram template without design skills
A template only saves time if you can change it in ten minutes. Here is the order to edit one in Canva — colours, fonts, photos, text — and the three settings that break a set if you touch them.
5 min read
30 Instagram post ideas for coaches who hate posting
A month of posts for coaches and consultants: what to say, in what order, and why the boring-looking ones are the posts that actually get people to book.
5 min read
What to post as a lash or brow artist to fill your books
Before-and-afters alone will not fill a week. Here is what lash and brow artists should post instead, how to photograph work so the retention actually shows, and the three posts that turn a follower into a booking.
4 min read
Instagram for dental clinics: what patients actually want to see
Dental accounts default to smiles and equipment. Patients are looking for something else entirely — cost, pain, and who will be in the room. A post plan that answers the real questions.
4 min read
Instagram for yoga teachers who would rather be teaching
Posting a handstand does not fill a class. What does: a clear schedule, one useful cue a week, and enough of you that a beginner knows the room is safe. A month of posts that takes an hour to plan.
5 min read
Instagram for massage therapists who are not selling relaxation
Everyone posts a candle and a folded towel. What actually fills a diary: naming the problem you treat, showing the room, and making the booking step obvious — without claiming to cure anything.
4 min read
Instagram for therapists without turning your practice into content
How to keep a professional account visible and ethical: what you can post about clients (nothing), what fills a waitlist instead, and why the quietest feed in the category is usually the one people trust.
4 min read
Instagram for tarot readers who want bookings, not just followers
Pick-a-card posts grow an audience that never pays. Here is the mix that turns a reading account into a practice — and the wording that keeps it out of trouble.
4 min read
Instagram for cleaning businesses: posts that produce enquiries
Before-and-afters get the likes; prices, coverage and a booking step get the jobs. A month of posts for a local cleaning company, built around the questions people actually ask before they call.
4 min read
How to grow a bookstagram that people actually talk in
Cover photos alone do not grow a reading account. What does: a repeatable weekly shape, opinions with a reason attached, and disclosure that keeps you on the right side of the rules.
4 min read
Instagram for aesthetic clinics: what makes someone book an injector
Aesthetic patients choose a practitioner, not a clinic, and they decide from an account before they ever ring. Here is what to post when before-and-afters are restricted, and what stops an enquiry turning into a booking.
4 min read
Instagram for pet brands: what to post when cute is not enough
Pet accounts collect followers easily and convert them badly. Here is the post mix that sells product, how to use customer photos properly, and why the seasonal peaks decide most of the year's revenue.
5 min read
Custom coach templates or a ready-made set: how to choose
A custom template costs ten to thirty times what a set does and is occasionally worth it — most often for coaches. Here is what each one actually buys, the three signs you have outgrown a set, and what to ask before commissioning anything.
3 min read
Bookstagram captions that get replies, not just likes
A pretty grid gets the follow; the caption gets the conversation. Here are the caption shapes that reliably start one on a book account, with the openings to use and the three habits that kill a comment section.
4 min read
Romance bookstagram post ideas: a month of content in one sitting
Thirty-one posts for a romance reading account, grouped into the four shapes that repeat every month — current read, trope talk, recommendation and wrap-up — plus what to do in the weeks you finish nothing.
3 min read
How often a one-person business should post on Instagram
Three times a week, forever, beats daily for a fortnight. Why consistency outranks volume for a small service business, what a realistic week looks like, and how to buy back the hour a post costs.
3 min read
What to post when you have no photos of your work
You do not need a shoot to post this week. Eleven post types that need no photograph of you, your room or your results — and how to make them look deliberate rather than empty.
3 min read
How to price handmade products without working for nothing
Most handmade pricing forgets the hours. Here is the arithmetic that includes them, why doubling your materials cost is not a formula, and what to do when the honest price feels too high.
3 min read
What to keep in a hair stylist's client records
Formulas, patch tests, photos and what she spent — the record a chair actually needs, why the paper card keeps failing, and how to move a book of clients across without losing a Saturday.
3 min read
How often to water houseplants — and why the schedule changes in winter
Watering by the calendar kills more plants than forgetting does. What actually decides the interval, how it changes between summer and winter, and a way to track it that survives a holiday.
2 min read
How to find every subscription you are paying for
The average card is carrying two or three forgotten renewals. How to find them in an afternoon, what to do about the annual ones that hide for eleven months, and how to keep the list true.
2 min read
Sinking funds: the part of a budget most people are missing
Why the car service always arrives as an emergency, how to work out what to set aside each month, and the handful of funds worth starting with.
3 min read
What to put in an Airbnb welcome book (and what guests never read)
Guests open a welcome book twice: in the first five minutes and at eleven at night when something has gone wrong. Here is what belongs on those two pages, what to cut, and the wording that stops the same three messages arriving every stay.
3 min read
What goes on a freelance invoice — and what gets it paid faster
The fields an invoice needs to be valid, the four that decide whether it is paid this week or next month, and the follow-up wording that works without souring the relationship.
3 min read
The questions a massage intake form should ask
What to ask before a first treatment, how to word the health section so people answer it honestly, and the consent and record-keeping lines a form needs to be worth having.
3 min read
Colour stock control for a salon that keeps running out
Why the tube you need is always the missing one, how to count a colour wall without closing for an afternoon, and the reorder numbers that keep shelves lean without gambling on a Saturday.
3 min read
What to track for a rental property, and when
The records a landlord needs through the year, the ones that only matter at tax time, and the habit that turns a shoebox of receipts into a set of numbers you can actually use.
3 min read
What to track in a reading journal — and what to stop tracking
Ratings and page counts are the easiest things to record and the least useful to read back. Here is what a reading log tells you a year later, and how to keep one that survives February.
3 min read
What to put in a teacher planner that you will still use in March
Most teacher planners are abandoned by half term. The pages that survive a full year, the ones to skip, and how to set the whole thing up in an afternoon before term starts.
3 min read
What to track when you buy and sell cars
The numbers that decide whether a flip made money: everything between the auction price and the sale price, which costs people forget, and how to know your real margin before you buy the next one.
3 min read
What Etsy actually charges, and what is left of a $20 sale
Every fee Etsy takes, in the order it takes them, worked through on a real order — and the three that sellers forget when they set a price.
3 min read
How to plan a month of posts in one sitting
Posting daily fails because every post is a fresh decision. Here is the batching method that turns thirty decisions into one afternoon, and the four-post rotation that fills the calendar.
2 min read
What belongs in a wedding budget, including the parts nobody lists
Where the money actually goes, in the order it gets spent, plus the eleven costs that turn up after the big ones are booked and blow the number.
2 min read
What to write down after a nail client
The notes that make a rebook easy, the ones that protect you, and how long a set really lasted — from a record that takes ninety seconds to fill in.
3 min read
What a clinic or studio website actually needs
Seven things a first-time visitor looks for before they book, the four that make them leave, and why a one-page site converts better than a five-page one for a small practice.
3 min read
How to raise your prices without losing your regulars
When an increase is overdue, how much to move at once, the notice that keeps people, and the wording to use — from someone else's chair, not a marketing blog.
2 min read
A gift list that actually works, kept all year
Why December is expensive and how a running list fixes it: what to record, where the money comes from, and how to stop buying the same wrong thing every year.
3 min read
How to take a week off when the business is you
The planning that makes a break possible for a one-person business: what to save, what to tell clients, what to switch off, and how to come back to something other than chaos.
3 min read
Product photos with a phone that do not look like phone photos
One window, one sheet of paper and the two settings people never touch. How to shoot a listing set at home, and the five shots every listing needs.
3 min read
How to write a listing description that answers the real question
Buyers do not read descriptions — they scan them for the one thing they are worried about. The order that works, what belongs in the first two lines, and the six questions to answer before anyone asks.
2 min read
What to put in an Instagram bio for a small business
Four lines and one link decide whether a visitor follows or leaves. The structure that works, what to cut, and how to make the link earn its place.
3 min read
How to stop no-shows without charging everyone a deposit
Why people miss appointments, the four changes that fix most of it, and how to write a deposit policy that keeps clients rather than scaring them off.
2 min read
How to get the first hundred followers when nobody knows you
The cold-start problem, solved without buying anything: where the first people actually come from, what to post before you have an audience, and the number to stop watching.
2 min read
Bookkeeping for a one-person business, in twenty minutes a week
The five things to record, the separate account that makes it possible, how to handle tax money so it is there when asked, and what to keep for the accountant.
2 min read
An Airbnb cleaning checklist that survives a same-day turnaround
Room by room, in the order that saves walking, plus the eight things guests notice first and the five that generate the complaint you never see coming.
2 min read
How to price a cleaning job without guessing
Hourly versus per-job, what to include before you quote, the walk-through questions that stop a two-hour job becoming five, and how to raise a price mid-contract.
2 min read
A wedding day timeline that does not fall apart by lunchtime
How long each part really takes, where the day always slips, and the buffers that keep the schedule honest — with a version to send every supplier.
3 min read
How to photograph nails so the work actually shows
Hand position, the light that kills chrome, why your photos look yellow, and the three shots to take at the end of every set — in under a minute.
2 min read
How to write a yoga class description that fills the class
What a beginner is actually trying to find out, the four lines that answer it, and the words that quietly tell the wrong person the class is not for them.
2 min read
What belongs on a price list, and what to leave off
Why hiding prices costs enquiries, how to structure the list so people book the right thing, and the four lines that stop every awkward conversation at the till.
2 min read
A Christmas content plan you can write in September
The dates that matter for a small shop, what to post in each of the six weeks, and the two posts that do most of the selling.
3 min read
Black Friday for a small shop, without wrecking your prices
Whether to discount at all, what to offer instead, how deep is too deep, and the four things to have ready before the week starts.
2 min read
What to ask in a first consultation
The questions that prevent the wrong treatment, the ones that stop a disappointed client, and how to end a consultation so the booking actually happens.
4 min read
Social media for therapists, without breaching anything
What you can post when every real story is confidential, the line between education and advice, and a week of content that does not put a single client at risk.
3 min read
What to put on an About page that gets you hired
The About page is the second most visited page on almost every small site and the worst written. What a visitor is really checking, the order that works, and the photograph question.
3 min read
Do animated posts actually get more reach?
What movement does and does not do for a post, where an animated cover genuinely helps, and how to make one that loads properly instead of turning into a blurry loop.
3 min read
How to chase a late invoice without losing the client
The four messages, in order, with what each one should say. When to stop being polite, what actually makes people pay, and the terms that stop it happening again.
3 min read
How to photograph pets that will not sit still
Eye level, the second person, and why the treat goes on the lens. What to do about black dogs, cats indoors, and the one setting that stops every photo being a blur.
3 min read
Writing to parents: what to say, and what to keep a record of
The structure that stops a short email becoming a long meeting, how to raise a difficult thing in writing, and the log that protects you when a conversation is remembered differently.
3 min read
What you can and cannot say when you advertise a treatment
Before-and-afters, prescription-only treatments, offers and testimonials: where clinic marketing usually breaks the rules, and how to write posts that still sell.
3 min read
Keeping houseplants alive while you are away
What actually kills plants during a holiday, the setup that buys two weeks without a plant sitter, and the three plants to move before you pack.
3 min read
What to post as a tarot reader
The posts that bring bookings rather than free readings in the comments, how to talk about what you do without overpromising, and the boundaries worth writing down.