What belongs on a price list, and what to leave off

The most common reason a price list does not work is that it was written for the person who made it. It lists services in the order they are performed, uses trade names, and leaves out the things clients ask about most: how long it takes and what it includes.

Show the prices

A page with no prices is read as expensive by everyone who cannot afford you and by half of those who can. "Prices on enquiry" filters out more good clients than bad ones, and the enquiry you save is the enquiry you never receive.

Where the price genuinely varies, give the range and say what moves it: "£65-£95 depending on hair length and thickness — I'll confirm at the consultation." A range is an answer; silence is not.

How to structure it

1. 1Group by what the client wants, not by what you do. "Colour" and "Cuts", not "Chemical services".
2. 2Most-booked first. The list is a menu, not an inventory.
3. 3One line per service: name, how long, price. Duration matters as much as price to somebody with a lunch hour.
4. 4Say what is included — is the blow dry in the colour price or not? This single line prevents most disputes at the till.
5. 5Put add-ons underneath the service they belong to, not in a separate section at the bottom.

The four lines at the end

• Deposits: how much, when, and what it comes off.
• Cancellations: how much notice, and what happens if it is late.
• Patch tests or consultations: when required, and how long before.
• How to pay, including whether you take card.

All four are the conversations nobody enjoys having in person. Written down once, they are just information, and the client has already agreed to them by booking.

Keep one version

One file that you edit, exported to the wall, the website and the booking page. Three price lists that disagree is how a client ends up quoting last year's price back to you — and in that argument, whoever has the older screenshot wins.