What to post as a tarot reader

Tarot accounts have the opposite problem to most small businesses: reach is easy and bookings are hard. Card-of-the-day posts travel, collect an audience that came for a free reading, and convert to nothing — because nothing in the feed ever said what a reading with you is actually like.

Posts that bring bookings

1. 1What a reading with you is: how long, online or in person, what you do and do not cover, what you send afterwards.
2. 2What a question sounds like. Most people do not book because they cannot think what to ask — show three real examples of good questions.
3. 3Your reading of one card, in depth, in your own words. This is what tells somebody whether they want to hear you talk for an hour.
4. 4The practical answers: price, how to book, how far ahead you are booked, what happens if they need to move it.
5. 5Who you are and how you came to this. In a field with no qualifications, the person is the credential.

Posts that fill the feed and pay nothing

• Pick-a-card posts, every day. They are the fastest way to grow an audience that will never pay for what it gets free.
• Reposted deck photography with a quote. Pretty, anonymous, replaceable.
• Vague "someone needs to hear this" captions. They read as content written for everyone, which is content written for nobody.

Some free reading is worth doing — it is the sample. Keep it to one a week rather than one a day, and put the booking link in every single one of them.

How to talk about what you do

Describe the experience, not the outcome. "An hour to think out loud about a decision, with the cards as the structure" is honest and it sells; predicting events is a promise you cannot keep and, in some places, one you are not allowed to make.

Never read on health, pregnancy, legal matters or money as though it were advice, and say plainly that you do not. Refer people to real professionals for those, in the post, before they ask. Check what your own country requires you to state — a few require an explicit note that readings are for entertainment, and where that applies it belongs in the bio, not buried.

Boundaries, written once

Decide in advance what you will not answer, what happens when a message arrives at midnight, whether you do free readings in DMs, and how you respond to someone clearly in distress. Write it down and keep it where you can copy from it. This work attracts people at hard moments, and a kind sentence you have already written is much easier to send than one you have to compose at midnight.

Then track which posts actually preceded a booking, not which got the most likes. In this field those are almost never the same post, and the gap between them is where the whole business is.