Instagram for yoga teachers who would rather be teaching

Advanced postures perform well and convert badly. The person who books a class is usually stiff, slightly self-conscious and worried about being the worst one there. An account full of impressive shapes confirms exactly the fear they arrived with.

The four posts a class needs

1. 1The schedule, posted weekly. Day, time, level, where. Most missed bookings are not a marketing problem — people simply do not know when you teach.
2. 2One cue, explained. A single adjustment that makes a common pose feel different. This is the post that proves you can teach rather than perform.
3. 3Who the class is for. 'Beginners, tight hips, desk backs' does more than 'all levels welcome', which everyone writes and nobody believes.
4. 4The room itself. Props, floor, how full it gets, where to leave shoes. Familiarity is what gets a nervous beginner through the door.

Filling out the month

• A two-minute sequence for something specific: after a run, before sleep, at a desk.
• What a term you use actually means — pranayama, vinyasa, savasana — in plain language.
• Why you stopped doing something you used to teach.
• A student's progress, shared with permission, measured in how they feel rather than what they can bend into.
• The playlist, the tea, the small ritual that makes your class yours.
• A direct invitation once a week: what is open, what it costs, how to book.

Keep it calm on the eye too

The mistake is treating the feed like a fitness account: high contrast, shouting type, arrows and circles. Warm neutrals, generous space and one readable headline per post do more for a yoga practice, because the grid should feel like the room feels.

Plan the month in one sitting, batch the images from one shoot, and let the layout stay the same. Consistency is what makes a small account look established — not volume.